In a meeting organized by the Asharqia Chamber yesterday:
Marketing specialist: We don't need another crisis in order to switch to e-commerce
Electronic transformation is a necessity for the beginner, and for the merchant looking to expand
E-commerce depends on 8 elements, half of which are related to marketing
The importance of electronic commerce does not negate traditional commerce
An expert in marketing in one of the private sector companies confirmed that we do not need another crisis in order for our stores in the retail market and our institutions to turn to electronic commerce, and the significant transformation this requires in terms of technical, marketing, and others.
The marketing director of the company, "Zed" Nawaf Al-Darab, said during the meeting organized by the Center for Small and Medium Enterprises Development in the Asharqia Chamber yesterday (Sunday 28/06/2020) that we lived for a few difficult months that changed the features of the economic image in many countries of the world, and it was enough to convert automatically Towards electronic commerce, except that some people - for one reason or another - are still insisting on the traditional presence in his store, but the circumstances make it necessary for him to move to the electronic situation, especially if we know that the danger is not over yet, so the past months and the current conditions are an opportunity to shift and who Then expand the activity by doing this.
And the strike added that, in light of the data of the pandemic period, which we hope will end soon, we have found that the most requested products are sterilization equipment, personal hygiene, and food of all kinds, other than that, whose trade can succeed through electronic commerce, and its stores turn into online delivery stores.
He pointed to the activity or electronic commerce that has become important for the retailer, whether he is the owner of an existing business, he must switch to the new style of trade, even if he does not need to cancel the traditional trade, or he was a beginner intending to start entering this world, in addition to that the merchant who He has experience in electronic retail.
He mentioned that electronic commerce consists of 8 elements (product, support, access, processing, payment, promotion, display, and storage) - half or more of them are directly related to marketing, which means that electronic commerce depends on marketing in a degree, and it depends on knowledge Customer behavior, attitudes and tastes.
He stressed in this regard that many samples or models of electronic commerce cannot eliminate traditional trade, and it is important for the merchant to pay attention to the product and promote it, communicate with customers, and ensure that the product reaches the customer well.
